CASE STUDIES

These selected case studies explore strategic challenges involving established brands such as TikTok and Skittles, alongside emerging companies including BOTE and Alcea Surrogacy. Working collaboratively with strategists, creatives, and copywriters, I developed approaches spanning cultural foresight, audience insight, campaign development, and brand positioning. This work helped shape the methodology I now use to identify emerging cultural signals and translate them into focused creative and commercial strategies.