Art LuxurY Taboo
Art Luxury Taboo (ALT) was a private company that asked us to bring AI and AR to fashion. My focus was on merging the cyberpunk style with the luxury fashion industry while bringing a runway feel to cybernetic-enhanced clothing and accesories, inspired by the likes of Alexander McQueen and Viktoria Modesta. I lead our team in designing technologically enhanced outfits for musicians like Grimes who later became pioneers in the AI field, meanwhile inspiring performers like Isabelle Boemeke to became known as nuclear energy influencers.
ASK
Art Luxury Taboo asked us to bring AI and AR to luxury fashion so they could enter the field of high-tech fashion. They wanted us to as create an entirely new image for the fashion industry, so we produced cyborg runway shows nd hosting private gatherings where performers would show off their biomechanical enhancements, UV-reactive dresses, neon and post-apocalyptic goggles, and circuit board-inspired designs that were placed on latex and rubber. We threw private gatherings in a San Francisco loft that showcased the best of our roster, raising Art Luxury Taboo's profile in the VC world.
OPPORTUNITY
Collaborating with ALT gave us the opportunity to spearhead a movement in high-tech fashion. By merging UV-reactive couture, cybernetic enhancements, and biohacking with runway shows; our approach positioned ALT as a leader in the world of alternative event experiences, creating a cyberpunk glam style that brought biohacking to the mainstream, meanwhile showing luxury fashion brands how to use AI, AR, and VR.
STRATEGY
Our strategy revolved around meticulously curating talent that embodied the essence of cyberpunk sophistication while retaining its hardcore edge. We empowered women who defied conventional narratives and political binaries. I went to goth clubs and raves, recruiting models who later became prototypes for our user-testing of ALT's attire. The caused them to dress musical artists ranging from Grimes to Poppy to Doja Cat and produce costume designs for Amazon Prime's Electric Dreams and Netflix's Altered Carbon. This was an instance where my methodology shaped the entertainment industry and continues to influence it to this day.
EXECUTION
We created an entirely new aesthetic for the fashion industry by leading workshops on high-tech fashion to aspiring influencers that ALT wanted us to reach out to, establishing a course that enabled them to blend their career goals with ALT's attire. Merging their audience with the models I recruited at the events I attended in the field, we began building Art Luxury Taboo as an elite fashion brand, researching the preferences of our consumers and reporting back to ALT with a defined approach to scale their attire. We additionally hosted a private concert in a cathedral in Austin as part of a special promotion in which musicians peformed on stage playing their synthesizers in ALT's couture.
