DREAMLAND
Dreamland, an Austin-based theme park, hired us to craft a VR experience tailored towards enticing immigrants to move to Austin while celebrating America's rich cultural achievements. Employing VR to build tailored experiences, I provided artistic direction to our Unity engineers and interactive experience designers. We developed a collection of packages for Dreamland to choose from, including an immersive VR simulation with live human interactions which set the stage for the innovation of theme parks working with VR in their exhibitions.
WALKTHROUGH OF DREAMLAND
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ASK
Dreamland approached Avant Productions and asked us to build a VR experience aimed at attracting a diverse audience. They envisioned an immersive that showcased America's cultural achievements and enticed visitors to consider relocating to Austin. They were seduced by our reputation for pushing cultural and aesthetic boundaries, and sought to leverage our experience with emerging technologies to craft live experiences. With Dreamland's visionary aspirations and Avant Production's team of engineers and designers, our partnership set a new industry standard while contributing to Austin's reputation as a hub for innovation and diversity.
OPPORTUNITY
The venture with Dreamland presented an opportunity to redefine the theme park experience, pushing the boundaries of conventional entertainment. Our collaboration signified a move toward capturing adynamic audience as we exposed them to interactive VR experiences. As our Senior Consultant, I aligned Dreamland's vision with our company's expertise, poising ourselves as an immersive production agency. We made calculated moves towards quantifiable results, capturing a growing audience that was hungry for interactive high-tech experiences.
STRATEGY
Our strategy hinged on harnessing our unique ability to marry technology with storytelling. We mobilized our team to ensure Dreamland Immersive was finely crafted to resonate with Dreamland's audience. Our approach, which was anchored in fusion of technology and storytelling, allowed us to craft an experience that transcended the ordinary, immersing visitors in a narrative-driven world heightened by emerging technology. By aligning Dreamland's ambitions with our agency's proficiency, we established ourselves as leaders in the data-driven immersive design space.
execution
We established concrete metrics from Dreamland, tracking engagement, satisfaction, and visitor retention rates. Our approach ensured that every component of the VR experience not only met but surpassed our predefined targets. Our team ensured that every element, no matter how nuanced or grandiose, resonated seamlessly with Dreamland's audience. We were committed to creating an immersive journey that blended art and technology to craft an experience that truly captivated and resonated with Dreamland's audience.
