At Avant Design, my role was to establish and led our new design firm, leveraging internal resources at Avant Productions for our creative agency service. My approach inject a provocative edge to pre-existing brands, effectively defining our presence. Through my signature touch of polishing boldness and audacity, I elevated our clients brands to resonate with a more daring and wider demographic, ushering in a fresh wave of consumer engagement. I transitioned the familiar into the extraordinary while ensuring our clients stood out in a crowded marketplace without sacrificing their brands visions.
ASK
Our clients asked as to develop and grow their brands, solidifying their place in the wider market. My role was to ensure an alignment between the vision of our clients and team of designers and artists. I guided our team with a concise vision, providing directives for the execution of our projects. We tailored our work to the precise needs of each client, securing our position as industry leaders in producing design work for pitch decks, websites, and logos while strategically redefining the marketing landscape to suit the growth of each brand.
OPPORTUNITY
In seizing the opportunity within Avant Design, a branch born from Avant Productions, we saw the potential to carve out a distinctive niche. Recognizing a steady influx of clients hungry for out-of-the-box innovation, we pioneered a dedicated design-focused subsidiary. Avant Design quickly evolved into a haven for the unconventional, embracing bold and boundary-pushing marketing. We set the aesthetic tone for web3 culture and the emerging alternative scenes that soon found themselves in the spotlight.
STRATEGY
Avant Design was about shaping cultural narratives and setting new industry standards. My strategy hinged on harnessing the resources of Avant Productions to birth Avant Design. Identifying the apex of our design talent, I curated a specialized team for this venture. Our client-specific research birthed a protocol that guaranteed optimal outcomes for our stakeholders. Our strategy was to unite raw, avant-garde talent with a refined, professional finesse—establishing our legacy at the intersection of audacity and sophistication.
execution
Our execution was finely tuned. We sculpted a cultural and industrial paradigm shift as we shared tailored proposals with companies we'd previously advised at Avant Productions, carefully creating Keynote and PowerPoint presentations in harmony with our client's desires, meanwhile offering them various options for logos and marketing visuals. Their feedback was central, ensuring a process that prioritized their long-standing visions. We maintained open lines of communication with our designers and artists, from online strategy sessions to intimate face-to-face meetings, often bringing our creatives into the same meetings as our stakeholders in order to foster the grassroots collaborations we had become known for.
